Rising Sparkling Water Branding
Rising sparkling water is a fictional drink catered towards young adults based on the zodiac signs. Each zodiac has it's own unique flavor that pairs perfectly with their signature personality along with a horoscope that you are destined to identify with. For
this project I was tasked with creating a unique beverage as well as creating the labels
and carrier.
The branding is evocative of today’s age young adult’s newfound connection to vintage trends. Taking inspiration from the Age of Aquarius, I made use of a 70’s color palette and wavy pattern along with simple line illustrations.